Bad at marketing? Consider getting yourself a fractional CMO. Jennifer Zick is the Founder and CEO of Authentic Brand, a community of Fractional CMOs who help growing businesses Overcome … [Read more...] about How to Overcome Random Acts of Marketing
Marketing
Building Your Personal Brand
What Are You Known For? Kathleen Crandall is an expert on personal branding, an engaging keynote speaker and workshop facilitator, a speaker coach and message development expert, and the … [Read more...] about Building Your Personal Brand
Your Entrepreneurial Journey Doesn’t Get Easier, It Just Gets Different
Strong leaders can have the weight of the world on their shoulders, but it doesn’t have to be that way. Mike Smerklo is an experienced entrepreneur, investor, and business leader driven by the … [Read more...] about Your Entrepreneurial Journey Doesn’t Get Easier, It Just Gets Different
Empathy and Positivity are Overrated in Leadership. Do This Instead.
We have an us vs. them bias in our brains. Empathy only confirms that bias. Dr. Terry Wu has a Ph.D. in neuroscience and started his online marketing firm in 2003. He also has a new book out … [Read more...] about Empathy and Positivity are Overrated in Leadership. Do This Instead.
Enhance Your Company’s Brand Image by Telling a Good Story
When you tell a good story, no one will complain about the cost. Geoff Thatcher is the Founder and Chief Creative Officer of Creative Principals and the author of The CEO's Time Machine, a … [Read more...] about Enhance Your Company’s Brand Image by Telling a Good Story
Hire a Temporary CMO While Your Company Undergoes a Transition
Whether your company has been purchased or just going through an internal transition, bringing in outside help to provide strategy and execution plans can be very beneficial. On this episode of the … [Read more...] about Hire a Temporary CMO While Your Company Undergoes a Transition
SEO
Michael O’Halloran is the President of Michael & Gabriel and helps his clients improve their Search Engine Optimization (SEO) rankings, website design, and more. Michael shares his expertise on … [Read more...] about SEO
Marketing to Millennials
This special episode features three guests instead of one! They’re a family-owned company featuring father, daughter, and son. In less than 4 years, the company has seen amazing growth with over 100 … [Read more...] about Marketing to Millennials