Michael O’Halloran is the President of Michael & Gabriel and helps his clients improve their Search Engine Optimization (SEO) rankings, website design, and more. Michael shares his expertise on today’s show about why SEO is so important for new customers to find your business and offers simple tips any business owner can use today.
Even if you have a limited budget, (or no budget,) there are some very effective things you can do to make your business stand out when people are looking online. In the podcast, we talk about how you get onto page one of a Google search. More importantly, how to ensure that you are in the top few spots on that search. As you will find out from our expert, if you are not in the top few listings, you are fighting for table scraps.
Listen to the podcast on Search Engine Optimization (SEO) right here:
[2:35] How did Michael get into SEO?
[6:25] How does Michael help his clients with SEO?
[11:00] Michael explains how a mom-and-pop business can get a leg up from a massive chain in the search engines.
[15:15] Google rewards sites that are active.
[17:25] SEO is not just getting people to your website. It’s getting the right people to the website and then moving them through your marketing process.
[18:40] Google doesn’t like it when you try to keyword stuff your blog article. They take that as you trying to trick their system and will punish you.
[19:35] What’s the difference between ‘on-page’ and ‘off-page’ SEO?
[26:05] Michael shares an example of what a competitor did to one of his SEO clients to force them off Google’s front page.
[31:10] Everybody sees the need for a website, but not everyone knows how to boost themselves up in the search engines.
[33:10] Not a lot of people go beyond the first page all that often.
[34:35] If you’re practicing ‘black hat’ techniques, you will get caught by Google. Don’t take shortcuts!
[36:55] What can business owners do to improve their search rankings?
Mentioned in This Episode:
Call Mike: 651-278-2099
Email Mike: MikeOH42@Gmail.com