On today’s show, Kevin St. Clergy discusses how to build social proof in your business and why reviews are a gateway to building trust online. Too many business owners underestimate the value of social proof and it’s costing them business! Whether your business caters to Silver Surfers, Millennials or anyone in between, it pays to know how to gain the credibility that will help you get found in Google and picked ahead of your competition.
[bctt tweet=””84% of people trust online reviews as much as a personal recommendation.” – Kevin St. Clergy” username=”dynasty_leader”]
[1:50] Who is Kevin and what does he do at MedPB?
[2:30] How does Kevin define social proof?
[3:50] Don’t think online reviews are important to your business? Think again.
[6:25] Kevin has data that proves if you have more Google reviews than your competition, you will see growth as much as 50-100% a year.
[7:05] What do businesses owners have to do to create social proof?
[9:00] Most businesses don’t have a process to help happy customers leave a review.
[12:15] Kevin has created software so that people who rate your business 3 stars or less receive a form for them to fill out, giving businesses a second chance to fix a problem.
[13:30] You have to see a complaint as a gift. If you find out your customer is unhappy, give them a call!
[15:00] What are some of the best ways to get reviews from your customers? Kevin offers three easy steps.
[20:00] What kinds of mistakes do business owners typically make when it comes to generating social proof?
[21:15] Some businesses owners hate to ask for reviews, it feels too salesy. Here’s why you need to overcome this.
[23:15] Google is beginning to look at how many reviews you’re responding to online and uses it toward their rankings. Reply to your reviewers! A quick thank you back can make a ton of difference.
I did end up adding the Online Review Builder to my sight. In the month between recording and air time, I added eight client reviews. To be more specific, it’s 100% of every client that I asked. It’s as easy as Kevin reported and what’s more, I was able to see my listing climb up the Google rankings. You can see for yourself on my Testimonials page.
Mentioned in This Episode:
Brightlocal.com — Local Consumer Review Survey 2016
Brightlocal.com — Local Consumer Review Survey 2017
A Complaint Is a Gift: Using Customer Feedback as a Strategic Tool, by Claus Møller and Janelle Barlow
Kevin St.Clergy is a Partner and Chief Practice Development Officer at MedPB as well as the Co-founder of Online Review Builder.
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