What do you do? It sounds like a simple question, and ideally, it has a simple answer. Whether you are an individual starting a business or an organization that’s been around for years, developing the right message for your audience can be challenging.
In addition to being a classically trained actor, David has a unique process to train trial lawyers and help everyone from professional coaches to Fortune 500 companies deliver a simple message so people not only understand what you do but take decisive action.
In this podcast, David discusses the key points of clarifying your company’s identity and creating an engaging message that moves customers to action:
- Looking at all the ways your own team talks about your company — and how they differ
- Creating a “macro story”: your company identity through the customers’ eyes
- Unifying the entire team behind that version of your brand story
- Creating a clear, brief message that is easy to say and remember
- Aligning that story across all marketing channels
It can be easy for a business to grow and focus on operations and strategy, meanwhile, ten different employees may explain what you do ten different ways. Creating alignment and simplicity in your message will actually help you grow.
David offers workshops and consulting services to meet with teams and individuals to help strengthen their message. It all starts by talking to your current employees and your most successful customers. You may be surprised by the differences in what people say.
Dynasty Leadership Consulting
Dynasty Leadership focuses on helping visionary leaders map out their strategy and take the bold steps necessary to grow their business. If you are one of those leaders, I would welcome a conversation with you to hear your story. Call me at 612–845–2076.
[2:15] How did David get into acting and how does it connect with storytelling?
[3:25] How does David help companies and professionals create a compelling story?
[6:10] How much time do you typically have to grab someone’s attention?
[10:40] You have to win someone’s attention over and over. It’s not easy!
[12:40] What is David’s process to help people tell a compelling story?
[16:10] Your client is the hero of their own story, and truth be told, you’re not involved in their story. So, what are they looking for in their story and how can you connect them there?
[21:15] David always likes to ask the sales and marketing team what the company does. He will always get at least six completely different versions.
[30:00] After crafting your laser-focused message, you have to make sure it’s threaded through everything you’re doing in your messaging.
[32:15] What kinds of mistakes do companies tend to make when crafting their message?
[37:50] Go around your office and talk to the people that work there; ask them what the company does and see what they say!
Mentioned in This Episode:
Email Todd: Todd@Dynastylc.com