As of December 2018, the national unemployment rate is 3.9% which has created an increasingly tight economy. Finding new talent has become difficult and this is why recruiting using social media has become more popular.
On this episode of the Dynasty Leadership Podcast, Todd Schroeder of Vitaldyne Medical joins the show to discuss his career and how he became involved with social media recruiting.
Before becoming a CEO at Vitaldyne, Todd began his career in finance working his way up and becoming more involved with leadership through various companies.
Todd’s experience with social media recruiting comes from his time at Aeration Industries International where he started as CFO transitioning to COO and then CEO. He set out to find new and exciting people to create change.
This podcast covers Todd’s process for creating a company culture and how to find the right people which includes:
- Creating a message to build around
- Finding internal champions
- Using LinkedIn for outreach
- Connecting with people who already have jobs
- Using other social media to see interests
- Interviewing and onboarding
Todd choose to use this approach because the company needed to adapt and develop a new culture. They wanted to find early adopters and people that would buy into future growth.
One of the early adopters was Krista Ramirez, former head of Latin American Sales at Aeration Industries International. She became involved with recruiting on LinkedIn and is featured in this episode.
Dynasty Leadership focuses on helping visionary leaders map out their strategy and take the bold steps necessary to grow their business. If you are one of those leaders, I would welcome a conversation with you to hear your story. Call me at 612–845–2076.
Key Takeaways:
[2:20] How did Todd first get started? [3:45] Todd gives a little bit of history behind Aeration and how they got started. [5:50] Todd knew he had to build a culture around people and innovation. [6:25] What did Todd look for when it came to hiring new talent? [8:40] Todd brought earlier adopters in his team to help with the social media recruiting process. [9:45] Krista jumps on to explain her recruiting process. [11:00] Todd explains they were actively looking for good candidates on LinkedIn. [14:30] What kinds of roles was Krista recruiting for? [17:20] Before hiring someone new, Todd would do a team interview with the new candidate. [19:00] How many people have Todd and his team hired over the years? [22:50] Todd was very diligent and aware of the kind of culture he wanted to build, and in turn, the team and company prospered from it. [25:55] What results did Todd see when the company focused on the people? [28:50] What lessons did Todd learn along the way? [30:50] Krista shares her thoughts on what she wished she had done differently. [32:40] Todd offers advice on how you can get started recruiting on social media.Mentioned in This Episode:
