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Home » The Dynasty Curve » Dynasty

“It takes 20 years to build a reputation and five minutes to ruin it.  If you think about that, you’ll do things differently.”

– Warren Buffett

  • The brand goes beyond the daily work
  • The brand needs to stand for something beyond money
  • The business can survive and thrive beyond the family
  • What can you say about your company that is “the Opposite” of your competitors?
  • What can you say about your company that is beyond “It’s our people or It’s our service”?
  • There will be pain, gaps and chasms
  • Priority = Stabilizing the Brand.
  • By the way, the brand can only stand for ONE thing.

 

 

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